While wanting to put up a design consultancy that adhere to ethical and sustainable values, he also dreamed of creating his own brand, one that will incorporate the concepts and values which he believe in. Upon graduation, Jason went to pursue an MA in Product Design at RCA, where he was fortunate enough to learn from some of the design industry’s best and witness sustainability and eco-design in action.Īfter receiving his MA, Jason went to freelance for a design studio that assigned him to work on a solar-powered boat project, and later he departed to establish his own consultancy. He was not pleased that people just paid lip service to sustainability and shout about being green and sustainable – but doing little or nothing to support it. At both placements, he was appalled at the lack of ethical and sustainable values. It was a paid position, and it gave him his first real taste of the industry. First was a toy design consultancy that designs toys for a popular fast-food restaurant chain. Prior to graduation, Jason completed on-the-job training under two companies. It was at university where Jason gained his first exposure to the concept of sustainability and eco-design. He only came up with a vision and a concrete plan a decade later. Jason once toyed with the idea of a folding scooter way back in 2001 while pursuing his degree in product design and engineering at Middlesex University. Match made in heaven? Indeed! What led to the idea of a folding kick scooter? She honed her craft by creating sports and lifestyle apparel for sportswear companies such. Camilla designs the brand’s accessories and apparel line. He hand built a prototype of the scooter and present the early edition of SwiftyONE at the 100% Design London 2009. Jason, the original creator of the SwiftyONE, is the brand’s product and eco-designer. Their prowess in design and shared interests, coupled with valuable work experience under different corporations, led to the founding of the kick scooter brand. Jason and Camilla are both graduates of the Royal College of Art (RCA). The couple is not only passionate about sports and two-wheels, but also about eco-friendly design, sustainability, and urban mobility – concepts that are clearly evident in their scooters. There, they designed and hand built the original SwiftyONE, which they later launched in the same year to critical acclaim. Jason and Camilla Iftakhar founded Swifty in 2011 in the former’s native Manchester. The powers that be at Swifty will not stop designing kick scooters that meets the adult commuter’s needs.ĥ Swifty scooters for all kinds of rides The story of SwiftyĪ formidable husband and wife team fuels the success of the company that makes premium and contemporary foldable kick scooters for adults. Ever heard of their flagship commuter scooter, the SwiftyONE? Launched in 2011, it is the world’s first premium folding kick scooter, and the best and the most beautiful too in the emerging market of adult kick scooters. Their products do not just belong to a category – they belong to a different league as well. ![]() Swifty is no ordinary company that design and assemble scooters. Well, if a Rolls-Royce is to a car, then Swifty is to kick scooters. What’s the big deal about Swifty? They just make kick scooters, don’t they? And besides, it’s just a scooter. So what are you waiting for? Order your Swifty kick scooter now and experience the fun that everyone is talking about. Great, isn’t it? You can now get your hand on a SwiftyONE or SwiftyZERO without paying for shipping from Great Britain, and if you anticipate the 2017 launch of the SwiftyAIR, you could be the first in line. Good news for all kick scooter enthusiasts in Canada and the USA! Swifty Scooters are now available in North America through.
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